Your company has to set itself apart as an industry leader, and you have to shine as a leader of your marketing team. Whether you’ve been marketing for a long time or you’re just getting started, it’s good to be reminded about key lessons in marketing leadership and innovation.
1. Lead the business first.
Your loyalty should first and foremost be to your business, even though you have an entire team of marketers to please. Always keep company goals in mind when crafting and employing strategies so that everything you do enhances the business and keeps it moving forward.
In addition, you’ll want to work on communicating successfully with other leaders of the business, your marketing team and your customers. Everyone has to be on the same page, and it’s your responsibility to get them there through open lines of communication.
2. Be accountable for revenue.
When your revenue does particularly well, you want to take credit; you also have to be accountable when it plummets. When things go well, share the kudos, and don’t blame others for any shortfalls. Make sure your team members understand their impact on the bottom line.