7 video tips every marketer should know

So you’re a business-to-business company and you want to roll video into your communications plan. Do it carefully, said Kipp Bodnar, the social media marketing manager at Howard, Merrell & Partners marketing firm. “When it comes to online video several issues exist,” he wrote. “Search engines don’t index the content of video well. People can’t always watch video at work because of firewall issues and out of date software.” He offered seven tips to help prev…

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