7 ways communications students can jump-start their careers

One veteran PR pro gives several tips for landing the agency job of your dreams.

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My PR agency is perpetually hiring; we’re always looking for the next great fit.

It can be a formal process or a casual conversation; we often ask, “who’s next?”

I’m fortunate to meet many PR and journalism students, and some ask me, “How can I make myself more marketable to an agency like yours?” There are things any comms student can do to prepare for PR-agency life and stand out in a crowd of job candidates.

Here are seven tips to help you land the PR job of your dreams:


1. Learn and practice writing. We can teach people about clients, industries or products, but you must come to our world ready to write succinctly, effectively, persuasively and creatively—sometimes in 140 characters or less.


2. Find opportunities to lead. A wise former boss of mine once said, “Leadership is assumed, not granted.” Truer words were never spoken.

You’re not too young to lead. Whether it is a sorority or fraternity, service organization, church group or a community project, don’t be afraid to take the reins and the risk of leadership. Hold an office or chair a committee. Lead.

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