7 ways PR pros can use Periscope to take content deeper

This list of tips shows communicators how the live-streaming app can extend reach, humanize a brand and build rapport with customers.

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If you’ve been on any social network lately, you’ve probably heard—or seen— a lot about Periscope.

Purchased by Twitter in February, Periscope is a live streaming app that allows you to broadcast video and audio to anyone who wants to watch. Notifications, Twitter sharing and live discussions, and feedback features encourage real-time viewing and conversations. Broadcasts are captured for replay for up to 24 hours, and you can save them to your mobile device for sharing like any other video.

Entrepreneur magazine recently reported that Periscope is the fastest-growing social network to date. Within 10 days, the app had 1 million users; within four months, more than 10 million were using the network. Every day, 40 years’ worth of content is viewed on Periscope.

Schools and businesses have recognized Periscope’s potential and use it to give audiences access to people and places in a new way.

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