Figuring out how to deal with an unresponsive client is a problem almost all account managers and directors encounter. You have a great idea for a hook or a campaign, or there’s an urgent piece of correspondence you need to get approved. You email it to the client and then, nothing.
You send a follow up email. Nothing. You send another. Nothing. You give them a call. They’re very apologetic. Yes, they say, they’ll look at it straight away. But still nothing. So you email again. Nothing.
This problem is surprisingly common. Yet most lobbyists and PR professionals struggle to deal with it.
Here are seven things to think about if you’re faced with an unresponsive client who won’t sign off material or come back to you on an important piece of work.
1. Remember it’s not all about you. Your clients are busy people. They’re running large companies. They’ve got unhappy shareholders to worry about. Sometimes, despite all your best efforts, you just aren’t their priority at the moment. Keep at them. If it’s a good idea, or important to them, they’ll come back to you.