We all love a good story. It dates to the Neanderthal days, when that species enjoyed sharing hunting tales and illustrating adventures on cave walls.
Although the ways we share stories these days have advanced technologically, these underlying principles haven’t changed:
• Stories are friendly and conversational.
• Stories focus on ideas that improve, entertain and inform.
• Stories touch hearts, minds and lives with a relevant message.
Unfortunately, these advantages of good storytelling are too often lost amidst content that’s built for conversion’s sake. This is a huge loss, given that the power of stories can make content more engaging, and that the mechanics of a good story can be used to transform any piece of content into something far more interactive and enjoyable.
How can you incorporate the power of engaging stories into your content campaigns? The following seven techniques will help get you started with interactive content:
1. Bring your video content to life.