This is why it is important that you hire only those PR professionals who can ensure that your clients receive the best services possible.
So, how do you find candidates who aren’t just good at their jobs, but who truly stand out from other professionals?
Hire only the best by taking seven tips into consideration when looking for your next candidate:
1. Insist on excellent writing skills.
If you want a PR person who can join your organization and begin adding value immediately, you have to have somebody who has impeccable writing skills.
Even a recent graduate should have some writing samples to offer. Ask to see them to get an idea of how quickly they can turn out a press release, blog post or quick blurb on an upcoming event.
There’s a lot that you can teach people in PR, but good writing should come naturally.
2. Find candidates who are excited about PR.
Too many people see a PR career as a second-choice field. They major in mass communications or journalism hoping to land a job on air or as a print journalist. When it doesn’t work out for them, they decide to fall back on PR.