There’s a core audience of incredibly important micro-influencers that many companies overlook when it comes to marketing efforts: their own team members.
From selfies at work events to tweets about funny statements overheard in the office, your people are telling their people about your business. What do you want them to say? Answer with care and creativity, because it matters—a lot.
In fact, a recent report about including employee advocacy in marketing and communications programs found that about four out of five organizations increased their online visibility after implementing a formal employee advocacy program. Almost two-thirds (65 percent) of those companies reported an increase in brand recognition.
Social media engagement for employee-shared content is eight times better than when a company originally posts.