Finding ways to post multiple times a week — or a day! — can become exhausting, especially if you work on a small team where you’re largely responsible for brainstorming, executing and measuring.
But you don’t have to start from scratch every time you go to post. With a little ingenuity, you can find ways to refresh, reuse and revitalize your existing content into something that feels new.
During Ragan’s recent Future of Communications Conference in Austin, Texas, Square Global Head of Social Media Jeff Meltz presented “Social Media 3.0: New Low-Cost, High-Return Approaches,” sharing practical, actionable tips for small-but-mighty teams to make the most of what they have.
Among his many tips, Meltz suggested seven tips for breaking content into smaller pieces or reusing what you already have.