Everyone apparently loves an enticing photo.
Pinterest has become the social media network to watch after growing more than 4,000 percent in the last six months. At an average of 88.3 minutes per visitor, it ranks third on engagement behind Facebook and Tumblr and well ahead of LinkedIn (16 minutes) and Google Plus (5.1 minutes).
Pinterest is a social network with a simple premise: Users share photos that they find online by “pinning” them, the equivalent of “liking” a status on Facebook or giving a +1 on Google.
Users have to download a toolbar that can be used to pin items from any website. The photo and information then appear on your Pinterest board, and users who follow you can see your collection of photos and even re-pin them if they like them.
The simplicity of this system does not lend itself to obvious marketing strategies, but there are a number of ways that you can use this growing social network to promote your business:
1. Share your products