It’s all thanks to Joel McKinnon of McKinnon Insurance in New Philadelphia, Ohio. He posted the photo last year, and when he saw the great engagement it was getting, he alerted the Farmers Insurance Group Facebook page manager. After it was posted to the main page, people started asking if they could get a copy of the sign to hang at their park.
McKinnon explains what happened next in a blog post on his website:
The photo of the sign—accompanied by a Twitter hashtag #EveryField—became a hit on Reddit, and the poem that Chaplain Bob Fox penned 70 years ago is now a part of viral culture—and a fixture at parks across America: