74 percent of Americans don’t know what ‘check in’ means

At least they don’t know the social media definition.

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If that’s the case, these stats may shock you.

In a post on his blog Convince & Convert, author and consultant Jay Baer suggests social media has yet to reach the “maturity” we claim it has.

Did you know, for example, that only 33 percent of Americans have ever followed a brand on social media?

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