8 annoying phrases in PR pitches
On her personal blog, an assistant editor at Mashable explained what’s bugging her about your pitches. How many of these phrases do you use?
For Erica Swallow, an assistant editor at Mashable, it took about 365 days.
“After nearly a year at Mashable, I’ve accumulated a hefty load of email and tweet pitches and have developed a keen hate for a few overused phrases,” she wrote on her blog. “Please help out the world and never use the following phrases in pitches to your favorite reporters.”
The eight phrases that Swallow hates:
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