Profits are up, and technology has made the game of managing reputations, relationships, and influence critical for most firms.
Yet, as an industry, we’re facing pressing questions that need answers. Here’s a short list:
1. Why don’t more PR pros become CEO’s?
2. Are PR schools serious enough about teaching students the nuts and bolts of content creation?
3. What does the agency of the future look like? Is it PR-only, digital-only, all-in-one?
4. Is it right or realistic to think that a generalized code of ethics can apply to this business? What are the consequences of not having one?