Take a peek at the following eight examples of companies you might not think of when it comes to creating and curating strong social content:
Moosejaw doesn’t take itself too seriously on Facebook. And why should it? The company is a mountaineering brand. In fact, one recent post that garnered a ton of “likes” and comments was a photo of a watermelon on a deli slicer. What does that have to do with mountaineering? Not much. But it shows personality, and it clearly resonated with fans, which means it got in more news feeds.
A few other things Moosejaw is doing on its Facebook page:
• It used a customer photo as the brand’s Timeline pic;
• It posted updates on wildfires in Michigan, and what people could do to help; • It makes personal posts (“Rode to work. Did you?”);
• It posts often about merchandise and products. (It’s important to note that these posts don’t dominate the page.)