Move over, paid advertising—2018 is all about engaging content, customer experiences and savvy search engine optimization.
Reboot Online recently compiled data from Hubspot’s State of Inbound Report, listing marketers’ top priorities for 2018. Data showed that the majority of marketing pros (77 percent) want to turn leads into customers, and more than half (55 percent) aim to boost website traffic.
With those goals in mind, most marketers are putting less of an emphasis on paid advertising, focusing instead on producing and distributing content consumers crave.
Improving SEO and creating content have become the main objectives for more than half of marketers (61 and 55 percent, respectively). Distributing content across the web, automating marketing processes and crafting interactive content are also high priorities on many marketers’ lists: