PR pros love their tools, but with so many to choose from, how can you tell which are truly effective?
To get some advice, why not ask communicators already on the job? PR pros are always happy to share their favorites, which include newer solutions as well as old standbys.
Here are eight or more tools they say impact their work every day:
Sabrina Browne, public relations professional and brand strategist, likes Canva for Business. “There’s the opportunity to develop everything from infographics to social tiles, brand kits and one-sheeters,” she says. “There are several ways to bring client communications to life.”
Vannessa Wade, principal at Connect The Dots PR, is also a fan of Canva. “Canva brings vibrant and eye-catching design to my fingertips; it helps us paint our client’s story without expensive programs.”
Another of Browne’s favorites is Magisto. “It’s an excellent application to create digital videos, and they offer several layouts […] to showcase your clients’ products, services and more.”