8 favorite tools for PR pros in the trenches

Finding the right tool for the job isn’t easy, especially when developers release new tech every other day. Here are hot recommendations from communicators in the field.

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PR pros love their tools, but with so many to choose from, how can you tell which are truly effective?

To get some advice, why not ask communicators already on the job? PR pros are always happy to share their favorites, which include newer solutions as well as old standbys.

Here are eight or more tools they say impact their work every day:

1. Canva

Sabrina Browne, public relations professional and brand strategist, likes Canva for Business. “There’s the opportunity to develop everything from infographics to social tiles, brand kits and one-sheeters,” she says. “There are several ways to bring client communications to life.”

Vannessa Wade, principal at Connect The Dots PR, is also a fan of Canva. “Canva brings vibrant and eye-catching design to my fingertips; it helps us paint our client’s story without expensive programs.”

2. Magisto

Another of Browne’s favorites is Magisto. “It’s an excellent application to create digital videos, and they offer several layouts […] to showcase your clients’ products, services and more.”

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