8 guidelines for a great blog

Natural writing talent helps, of course, but here is accessible advice to make the most of every post, regardless of your skill level.

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Let’s be honest. Good writing matters. But there are a few simple ideas any one can learn to dramatically improve the quality of their blog posts.

Let’s take a look at a few tricks of the trade that are explored in detail in a new book I’ve co-authored with Stanford Smith called “Born to Blog“:

Read it out loud

“I feel like you’re talking to me.”

That’s common feedback I receive about my books and blog posts. If you can’t write, you can still talk, right? I suggest that you literally read your blog posts aloud before publishing. If something does not roll off the tongue in a natural and conversational way, change it.

Cut, cut, cut

The biggest problem I see in the guest posts I receive is that they are far too wordy. Eliminate every word and sentence that does not move the story along. If your post is more than 1,000 words that is a sure danger sign.

Write upside down

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