Let’s be honest. Good writing matters. But there are a few simple ideas any one can learn to dramatically improve the quality of their blog posts.
Read it out loud
“I feel like you’re talking to me.”
That’s common feedback I receive about my books and blog posts. If you can’t write, you can still talk, right? I suggest that you literally read your blog posts aloud before publishing. If something does not roll off the tongue in a natural and conversational way, change it.
Cut, cut, cut
The biggest problem I see in the guest posts I receive is that they are far too wordy. Eliminate every word and sentence that does not move the story along. If your post is more than 1,000 words that is a sure danger sign.
Write upside down