8 PR lessons from ‘The Office’

The NBC comedy series may be drawing to a close this week, but there’s no doubt it’s going to leave a lasting impression. ‘That’s what she said.’

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The show comes to a close on Thursday evening, when NBC airs its series finale of the comedy hit after nine seasons.

Marking the occasion, PR Daily thought it only appropriate that we pay a visit to Scranton, Pa., and the characters behind our favorite paper distributor by pulling out a few of the many lessons that PR pros can take with them long into the show’s inevitable syndication:

1. Embrace the awkward. “The Office” was built on awkward moments and uncomfortable pauses, says The Boston Globe. John Krasinski, who plays Jim Halpert on the show, has made a career out of reacting to them. As PR people, you’ll be faced with your share of similarly awkward moments in your career. It’s best to tackle them head on rather than letting them fester and risking that situations will just get too weird.

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