Media Relations 8 PR strategy essentials Jumping into a publicity push might seem the fastest way to accomplish your organization’s goals, but taking key precautions can extend the life and increase the impact of your campaign. By Dorothy CrenshawFeb. 20, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.