Friday the 13th can elicit fear and excitement in even the least superstitious.
Far from worrying about knife-wielding serial killers or curses that can bring on your doom, PR pros can deal with frightening crises, communications missteps and insurmountable requests.
Stay safe, PR pros. Here are eight PR superstitions you should avoid:
1. Embargoing your news makes it more exciting.
You might think an embargo signals that a reporter is getting an exclusive jump on your news, but most of the time, it’s non-news that no one cares about.
Think twice about sending a pitch with an embargo date for your new product launch, app or merger announcement. Often, these pitches and press releases go unanswered, and a more effective solution would be to practice good brand journalism.
2. Persistence pays off.