8 practical tips for social media measurement

It’s time to break out the yardstick to determine if your efforts in social media are paying off. Here’s an opportunity to learn from the best. SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Alison Bolen, the editor of blogs and social content at SAS, gathered tips on measurement from industry pros. They maintain it’s about figuring out the most effective tools, including text analysis and looki…