8 questions to ask before running a Facebook contest

The social network’s rules for contests have gotten a little less stringent, but that doesn’t mean you should dive in unprepared.

Ragan Insider Premium Content
Ragan Insider Content

Once you’re finished celebrating, ask yourself these questions to make sure the contest you run is one that will draw attention—the right kind—to your brand.

1. Did you set goals? It’s crucial to establish your objectives before launching a promotional campaign. What are you trying to achieve? Focus on your needs. Are you promoting your latest product? Repositioning your brand? Do you want more Facebook followers, new emails and leads, more traffic to your website, or immediate sales? All these can be achieved through Facebook contests.

2. What’s your type? Based on your goal, determine which type of contest is best for you.

• Sweepstakes: Increases Facebook followers
• Group deal/Coupon: Promotes immediate sales
• Photo/Essay/Video: Increases engagement through user-generated content
• Any app contest: Offers list of email addresses

3. Is your prize relevant? Prize value should always be in line with the time commitment. Offer smaller prizes for sweepstakes, and much larger prizes for an essay contest. Motivate contestants. Also, choose prizes relevant to your business: Offer gift cards to your store, an experience money can’t buy, the product you’re promoting, discounts, etc.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.