Media don’t hate PR professionals. Hate is such a strong word. Kidding, kidding.
It is true that a handful might not like us, but the majority do—or at least should.
1. We are here to serve them. Working on a story that doesn’t include my client? It’s 2 a.m. with an hour until your deadline? That’s OK. Let me see what I can do for you.
2. We’re nice to them even when they treat us like crap. Most journalists are having bad days or crazy busy days as they like to tell us. And we aren’t? We get to call up cheery journalists eager to talk to us and relay their incredibly helpful feedback to our patient, understanding clients. Right. Regardless, we are always happy to get them what they need when they need it, or at least try our best.
3. We keep them informed. Yes, they don’t like to receive news releases on everything, but they love being first to know real news. Without us, they’d have to spend a lot more time digging up news, making their days even busier.