They have a certain skill set which lends itself perfectly to creating content that educates, entertains, and nurtures and will be highly shared on social media.
As marketers, we’re unaccustomed to reading a journalist’s resume, so when one lands on our desk, it might not be immediately obvious how those skills and responsibilities might add value to our content marketing strategy and day-to-day activities.
Content marketing challenges
Before we look at a typical resume, let’s quickly remind ourselves of some of the challenges that marketers face when it comes to content marketing. They will usually include:
How a journalist can help
Below is an example of a journalist’s resume, listing the various daily duties and how those skills can benefit your content marketing.
1. Become a thought leader
Journalists have a keen eye for a story; they are always on the lookout for breaking news and are highly skilled at re-creating it with an original angle. Being the first to communicate this news to your audience will position your brand as a credible resource that at the forefront of your industry. This type of content is also one of the most shared on social media and is highly effective at driving traffic to your website.