Media Relations 8 reasons why companies don’t succeed at global PR Heading into a foreign market with the expectation that it’s going to be easy or that you can just do what you’ve done at home will prove to be a recipe for disaster. By Lou HoffmanFeb. 14, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.