8 rules of Pinterest etiquette

There’s more to proper pinning and commenting than what’s in the Terms of Service. Follow these guidelines to serve your audience—and your brand—most effectively.

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As with other social media sites such as Facebook, Twitter, or Google+, Pinterest comes with its own code of etiquette. If you violate certain rules, you risk becoming a virtual pariah—and that’s a marketer’s nightmare. Follow these tips to pin like a pro.

1. Source images properly.

Sourcing the original link is the unspoken cardinal rule of Pinterest. Whenever you find and post an image to Pinterest, make sure to include a link to the original source. For example, don’t link to Google Image if that’s where you found a picture of the perfect flower arrangement. Instead, link to the florist who created it. It’s only fair to the original creator and to your followers.

You can also help the community ensure that these rules are followed. If you find an improperly credited source, Pinterest recommends leaving a comment so the original pinner can update the source.

2. Don’t trick users into following incorrect links.

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