A career in PR can be busy and stressful, but communication veterans wouldn’t work in any other industry.
From coaching executives for media interviews to writing and pitching press releases and news stories, PR pros’ jobs are full of challenges, opportunities to be creative and chances to learn and grow with new skills.
No matter if you work in an agency or in-house—or what tasks fill your day—there are certain elements of the career to which every communicator can relate.
You know you’re a PR pro when:
1. You check your phone multiple times an hour—including after work hours and on the weekends.
A PR pro’s work is never done—whether it’s a last-minute client request or monitoring digital campaigns and engagement. Social media never sleeps, and you want to take advantage of every moment you can—while also avoiding firestorms on- and offline.
2. You watch the Super Bowl for the commercials and tweets.