Whether or not you like football, there is no denying the war-like tactics at play. The players push their bodies to incredible extremes, but all their blood, sweat and tears would be for naught if not for the head coach—the master strategist on the sidelines holding the playbook.
As each team’s personal Patton, a head coach can be a father figure, a boss, a commander and a friend. Above all else, a coach must be a leader.
Strategic thinking, problem solving and a can’t-quit attitude are common among many championship-winning coaches. That raises a question: What can some of pro football’s most respected coaches teach us about marketing?
1. “Perfection is not attainable. But if we chase perfection, we can catch excellence.” — Vince Lombardi, head coach, Green Bay Packers (1959-67), Washington Redskins (1969)
Though it’s hard for perfectionists to swallow, every marketing effort could be improved. Always strive for perfection, yet accept that not everything in your campaign will go as planned. Instead of getting discouraged, use a steady stream of results and data to uncover ways to improve your efforts.