8 symptoms of a failing health care social media campaign

These common mistakes can undermine all the creativity and energy you put into your online marketing. Identify them, and avoid them.

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Innovative healthcare marketing takes time, creativity, and dedication—and recognition of the potential missteps along the way.

If you aren’t evaluating your efforts and expanding or recalibrating your strategy, then time and money are being wasted. Nobody has time for that.

You don’t have to make these mistakes to learn from them:

1. Your page’s “likes” or followers are all purchased.

Buying followers is frowned upon in the social media world. It means you aren’t gaining attention organically. You might think that buying followers will improve your reach, but in reality they’ll have little impact.

2. Every post you share has two likes (or fewer) and rarely gets comments or responses.

Your goal shouldn’t be quantity but quality. If your Facebook page only has 100 followers but every post gets 15 “likes” and some comments, you’re in better shape than a page with 1,000 followers and zero engagement.

3. You’re not engaging with/responding to your online community.

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