8 terrific tips for writing clear, compelling headlines

Your brilliant blog post will get no attention whatsoever if your headline misses the mark. Try these approaches to attract readers and get clicks.

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Every piece of content you write should have a powerful headline.

That headline sets the first impression for readers, and ideally it incites people to click through or keep reading.

The headline is the most important element of your content. You can write the best 800-word blog post of your life, but if the headline is boring and bland, that post might never get read.

Think long and hard about your headline options. Here are eight tried and true trips for making your headlines more effective:

1. Use numbers. The human brain gravitates toward numbers, so if you can offer specific digits, do so. Examples: 5 tips for writing better blog posts; 8 content marketing statistics you must see.

2. Focus on value. What’s in it for your readers? Why should they care about this blog post? Write headlines that let them know they’ll benefit from your content. Example: Hit all your sales goals with these lead-generation tips.

3. Use strong verbs. Whenever possible, skip to be verbs in favor of something more compelling and specific. For example, consider these two variations:6 ways to be a better content marketer versus 6 ways to write better content. The second option is active and punchier.

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