8 things to check when sprucing up your online newsroom

You don’t want a journalist grabbing an old logo or Twitter link from our outdated online newsroom.

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I found so much outdated information and ancient publicity photos in that I almost didn’t recognize myself.

Here’s a list of some of things to look for in your online pressroom, including some not-so-obvious things that might escape your attention.


You may love that 15-year-old photo of yourself sans the baggy eyes and gray hair. But trying to pass yourself off as somebody who looks a lot younger than you do now is disingenuous. Besides, it makes people who know you and see the old photos wonder, “If his photos are that outdated, I wonder what else at his website is out of date?”

Addresses, phone numbers and fax numbers, and email addresses

I found one old address, and a fax number that was disconnected two years ago. Try typing an old phone number or address into Google and see what comes up in the search results. If the old number is on your own website, update it.

Also, scour your site, not just your pressroom, for any old email addresses that need to be removed.

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