8 tips for making the most of a media tour

Whether you’re escorting a top executive or making the rounds solo, these tidbits can help you put your organization’s best foot forward and forge a positive, lasting rapport with journalists.

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Much of PR is done digitally these days, but you can capitalize on in-person interactions.

In a survey conducted by Harvard Business Review, nearly all respondents (95 percent) said face-to-face meetings are essential for long-term business relationships.

It’s based on that premise that media tours were established, and it’s precisely why, in today’s era of digital communication, media tours are still a valued facet of PR strategy.

A media tour consists of several casual one-on-one “meetups” with a company representative (often an executive) and a journalist. The tour is set in a media town—say, San Francisco for tech media, or New York for business media—and is typically conducted in one or two days.

Media tours can be done on the heels of company news or product launches, but more often than not, they’re simply an opportunity for your brand to build rapport and stay on journalists’ minds.

Below are eight top tips for pulling off a media tour like a pro:

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