8 tips for using photography in your PR campaigns

PR pro Brook Nolan shares her thoughts on how you could double your coverage via photography, including this nugget: Do you even need a press release? “Perhaps you don’t even need to bother writing a story to go along with images,” she says. “Great exposure can be [won] through an image alone. Without sounding too corny ‘a picture speaks a thousand words’ and all that. Send pictures with a simple photo caption and short paragraph outlining the story — this works …