Marketing 8 tips for winning the brand journalism game For a brand’s team to succeed in brand journalism, it has to break the SEO mindset, hire great people, and know its limits, among other things. By John EganApril 1, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.