8 tips to help you choose the right PR agency

With the Internet and social media changing the ways PR agencies operate, how does a brand choose the right PR firm to work with? Katy Cowan, of Boomerang PR, highlights eight areas that you should examine before signing on the dotted line. If you are a brand or work at a PR agency, this post will get you thinking. — Matthew Royse

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.