8 trends every health care marketer should be following

Find out what you should be doing this year if you want to improve your hospital’s reputation and attract new patients—not to mention boost your internal credibility.

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Sound familiar?

The good news is that there is plenty of time to kick things into gear. Still, it’s on you to lead the push in a new direction.

“Marketers and communicators have never had a greater opportunity to influence health care than we do right now,” says Jared Johnson, Phoenix Children’s Hospital manager of marketing technology and analytics.

A free download from Mintent, “8 prevailing trends in health care marketing” spells out exactly what you should be doing and why. Don’t worry about the need for a big budget; many of these tactics require $0.

Here’s a sampling:

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