The good news is that there is plenty of time to kick things into gear. Still, it’s on you to lead the push in a new direction.
“Marketers and communicators have never had a greater opportunity to influence health care than we do right now,” says Jared Johnson, Phoenix Children’s Hospital manager of marketing technology and analytics.
A free download from Mintent, “8 prevailing trends in health care marketing” spells out exactly what you should be doing and why. Don’t worry about the need for a big budget; many of these tactics require $0.
Here’s a sampling: