But there are certain things that no brand should ever commit to posting on the image-reliant social sites Instagram and Pinterest. Some will make you say “duh,” but others may come as a surprise.
Put yourself in the position of your target audience, and ask yourself, “Am I posting this because it’s on-brand and relevant, or am I posting it just to post something? If the answer is anything other than “on-brand and relevant, you should reconsider. Don’t post it unless it’s something you would genuinely want to like or re-pin.
Content you’re not allowed to post.
This is one of those “duh” moments. I mean, of course you shouldn’t post images that you don’t have the rights to post. Everyone knows this, right? As much as it might pain you, work with your legal department to understand what’s allowable and what’s not.
Anything profane or inappropriate.