More importantly, if someone does find your site, the content better be enticing enough for them to come back. Blogging is one of the best ways to do this and build a brand, even before you have a product or service.
In this age of relationships, you, the entrepreneur, are a very important element of your new brand. It’s never too early to start marketing the value of your expertise, insights and ideas. A great solution is necessary, but not sufficient, to build a great startup.
I recommend that every entrepreneur start blogging in parallel with solution development for the following benefits:
1. Get customer feedback before you commit resources.
Every entrepreneur should count on at least a couple of adjustments or pivots before they get it right.
The challenge is to spend minimal time and money learning. After a few blogs about your concept, the comments better match your passion, or it’s time to rethink your idea.
2. Improve your site search engine ranking.
New and relevant content on a regular basis is a major driver in search engine optimization, as well as the inbound and outbound links that blog comments generate.