They sit next to hundreds of similar news stories, and reporters are working faster than ever to uncover the most interesting products and services relevant to their readers. If you’re issuing news at Consumer Electronics Show (or any other large trade show) and hope to garner coverage, you have your work cut out for you.
Tens of thousands of coverage articles are written about CES attendees each year, so there is no reason your news shouldn’t be covered. However, you must provide a better news release for this to happen.
Not every reporter covering CES is at the show. Many cover the show remotely, referring to the official show newswire for breaking news stories. Whether they are on site or not, reporters covering CES news are on very tight deadlines, so you have to catch their attention faster. The more information you can provide in your news release, the more likely you are to secure coverage.
Follow these eight tips to increase the impact of your show attendance and boost the visibility of your products or services: