Too busy on Twitter or Facebook to update your corporate website?
Bad move, according to a survey by Arketi Group that found 81 percent of business journalists turn to corporate websites and webinars when looking for story ideas, breaking news, or seeking a corporate spokesperson.
“Despite the growth of social media, the survey shows that journalists still frequently turn to corporate websites for information,” said Mike Neumeier, APR, principal of Arketi Group. “Companies should continue to devote resources to their websites, along with other online communication channels.”
What are reporters looking for, exactly?