9 email marketing trends to watch in 2019

Email marketing blends old-school tactics and new digital techniques. Here’s how the channel is poised to change this year.

Ragan Insider Premium Content
Ragan Insider Content

Though it doesn’t tend to get the same buzz as channels such as social media, email quietly delivers extraordinarily impressive results for marketers year after year.

Just how impressive?

Email marketing has been steadily effective for so long that an important fact about it is often overlooked: it’s still evolving.

From the platforms that power campaigns to the ways consumers consume messages, email is undergoing profound changes. Which innovations and changes in behavior could have a big impact on the field in the next 12 months?

Here are nine key email marketing trends every marketers and PR pro should keep a close eye on in 2019:

Email began as a purely text-based channel and that has often continued to be the primary focus. Traditionally, marketers have paid some attention to things like headers and images, but the bulk effort has gone towards developing good copy.

That’s starting to change. Brands have begun to realize that effective campaigns are as much about the visuals as the words, and they are starting to focus on design elements such as icons, illustrations and button colors.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.