If you’re wondering how they find the time to effectively build, manage, and measure their Twitter tools, the answer is simple: Twitter tools.
There are a wealth of time-saving tools on the market. If you haven’t chosen the right ones to fast track your Twitter management, you’re missing out on the chance to create real value from Twitter.
While the right tool for your business will depend on your needs, these nine tools have proven valuable for me:
1. SocialPointer (free, it’s currently in beta)
SocialPointer tracks and monitors social conversations and enables you to respond in real time. Simply type in the keywords you want to monitor (brand, competitors, industry, etc.) and SocialPointer will deliver all the relevant results to your email inbox.
2. TwentyFeet (free with paid upgrades)
TwentyFeet is a relatively new Twitter monitoring tool. It’s key differentiator is its ability to aggregate your social progress across various social sites (Twitter, Facebook, YouTube, MySpace, bit.ly, and Google Analytics). In this way, you can quickly understand how effective one social site has been for your business relative to another.