9 phrases PR firms hate to hear

Clients are great—they’re the lifeblood of the industry. But sometimes they say the darndest things.

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Clients and prospective clients are the lifeblood of any agency. We love them! But they do say odd, confusing, and even exasperating things at times.

Here’s a list of some of our favorites.

1. “We finally figured out what we need. Let’s do a viral video!”

2. “We’re looking for someone to grow with us.”

3. “We’d like a campaign/stunt/launch like Apple. Something like when the phone was left in the bar.”

4. “Don’t spend a lot of time on it, and don’t write a plan, just give me an approach.”

5. “My nephew just graduated from college and has some thoughts about our social media.”

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