9 phrases PR firms hate to hear
Clients are great—they’re the lifeblood of the industry. But sometimes they say the darndest things.
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Clients and prospective clients are the lifeblood of any agency. We love them! But they do say odd, confusing, and even exasperating things at times.
Here’s a list of some of our favorites.
1. “We finally figured out what we need. Let’s do a viral video!”
2. “We’re looking for someone to grow with us.”
3. “We’d like a campaign/stunt/launch like Apple. Something like when the phone was left in the bar.”
4. “Don’t spend a lot of time on it, and don’t write a plan, just give me an approach.”
5. “My nephew just graduated from college and has some thoughts about our social media.”
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