9 qualities of successful marketing teams

Marketing goals vary based on different industry and company needs, but there are characteristics that effective teams all have in common. Does your department possess these traits?

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Related: 4 Smart Strategies for Managing a Small Team

Though there’s always some degree of variance for teams in different industries and companies with different needs, there are nine primary qualities that make a team exceptionally effective.

Does your team display these nine “all-star” qualities?

1. Specialization

Online marketing has evolved to become an incredibly diverse world. There are hundreds of different strategies and tactics you could be using, from writing content to ads you post to partners you deal with, for mutual gains in reputation and awareness.

Accordingly, the best teams are ones that comprise unique specialists, all of whom qualify as experts in their fields, rather than generalists who are passably good at a wider variety tasks. This way, you can increase your effectiveness in each area, excelling in individual segments rather than merely getting by overall.

2. Communication

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