9 reasons fans don’t ‘like’ your Facebook updates

It’s not just about what you say, though that’s certainly important. It’s about what you do, too.

Ragan Insider Premium Content
Ragan Insider Content

Yeah, I hate that, too.

You’re thinking, “Oh, this is going to be great,” and then it falls flat. Ouch.

Why do I care so much?

Because I care about our community, and I want to make them laugh or say “Ah-ha! Yvette’s a genius!”

Kidding. I just want you to enjoy our page.

A few weeks ago on Open Forum, Christopher Litster, senior vice present of sales and marketing at Constant Contact, shared Facebook “faux pas”—the reasons people don’t “like” your Facebook status updates.

Are you guilty of these?

Asking questions that are too broad or personal.

According to a recent article on Inc., messages on Twitter with a question mark drew 52 percent fewer clicks for B2C companies and 39 percent fewer for B2B companies. So if you’re going to ask questions Facebook is the place to do it, but stay away from open-ended ones. Give your community a choice or create a poll. Have fun, but don’t get too personal.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.