9 secrets from a PR small-business owner
The author launched his own company six months ago. Here are his observations thus far.
Not anymore.
This business owner thing has been a ride. Here are few thoughts on starting a communications shop:
The cliché about suffering revenue loss when you start a new biz is a load of crap. If you’re leaving a high-paying gig to “go out on your own,” don’t begin by assuming you need to make less cash for some indeterminate period of time. It’s a loser’s mentality.
The inherent fiscal concerns in the early stages of running a communications shop can lead to problematic clients. I’ve had two problematic clients in five months. I took them on, because I needed cash. Both were probably more trouble than the cash was worth. It’s important to think through whom you sign, even in the face of financial pressure.
No client is signed until they sign. I wish I got paid for the amount of times people told me they were going to sign with me.
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