Social media has become a communications staple for all industries.
You’ll find no shortage of online articles that offer social media tips, but many of them don’t cover the foundational necessities that are at the core of a successful social media brand presence.
Do you want to position your company for all the benefits social media can deliver? Here are some no-nonsense ways you can accomplish that.
1. Realize there’s no substitute for a sound strategy.
Brands that have built a large and engaged following didn’t do so by accident. They strategize and have a plan for their social media channels. They have taken the time to understand what’s important, interesting and entertaining to their audience.
Here are examples of what an effective social media plan for your business will address:
A content calendar is a tool that can help you organize the social media content you create to align with your strategic goals. You may decide to plan your content a week, a month, a quarter or a year in advance—in all cases, a content calendar will help you stay active on your channels even during the most hectic of times.
2. Respect each platform’s nuances.