9 steps to improve your PR writing

Much has changed about the PR industry, but writing still remains an essential tool for communicators. Here’s how to make your copy sparkle.

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Writing remains one of the basic skills of every successful PR officer.

While it is true that media relations have to go beyond simple press releases, this feature still represents a cornerstone of the PR role.

According to the report, over 90 percent of journalists and influencers still prefer email pitches as the source of business-related information. In such circumstances, you absolutely need to perfect your writing skills to become a more effective PR professional.

Consider these nine tactics:

1. Write an eye-catching lead.

You probably have heard the phrase “well begun is half done.” In terms of PR writing, this means you must start strongly and grab the reader with an eye-catching opening line. The average reader has a short attention span, so you must be very convincing right from the start. Cut to the chase and present your ideas immediately.

2. Keep it short.

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