9 tips for a successful Facebook presence

The author’s company has created hundreds of thousands of customized tabs for businesses. Here’s what he’s seen that makes some pages successful and other sink.

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As CEO and founder of a company that builds customized tabs for businesses, my colleagues and I have discovered what does and doesn’t work on Facebook by observing the more than 150,000 custom tabs created with our platform.

Based on what we’ve seen, here are nine tips and techniques to build and maintain a successful Facebook presence.

Commit to the long haul

Many page administrators gradually fall into a cardinal Facebook sin: inactivity. They start a campaign and invest time and energy, but because they don’t see immediate results, they lose interest and their commitment fizzles.

As a result, their page’s wall fills up with unanswered questions and unsolved complaints. Soon, the bad vibes pile up so high, it’d be better to not even have a page.

A Facebook presence takes a long time to develop, and it requires commitment and availability on your part. This means interacting with your fans even if you aren’t seeing the benefits right away. It means leaving no question unanswered on your wall. It means finding or creating content your fans will find interesting, engaging, and relevant, and posting it to your wall.

Even if your fan base is small, cultivate it. It’s an investment that will pay for itself in the long haul.

Make your page non-fan friendly

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